E-commerce in Europe has seen a significant surge, particularly with the pandemic propelling a faster transition towards online shopping.

A study by Ecommerce Europe indicated a 10% growth in e-commerce turnover in Europe in 2020, amounting to €718 billion. Yet, for e-commerce businesses to truly thrive, more is required than just a digital storefront and transaction method.

An efficient and dependable warehousing solution is paramount to store, dispatch, and ensure your products reach your clientele.

So, if you’re keen to understand the nuances of warehousing solutions in Europe and elevate your e-commerce game, read on!

Warehousing Solutions

What is a Warehousing Solution?

Warehousing solutions extend e-commerce enterprises the infrastructure, equipment, and manpower to house and manage their merchandise. 

Beyond mere storage, these solutions also encompass order execution, which includes selecting products, packaging, and dispatching orders to patrons. 

Additionally, they might proffer supplementary services like quality assurance, managing returns, customs procedures, and processing cash-on-delivery orders.

Why Do You Need a Warehousing Solution?

Warehousing solutions have become the centerpiece for an array of businesses. But why is it so imperative for companies, especially those in the e-commerce sector, to invest in them? Let’s delve deeper into the advantages and the pivotal role they play:

Economical and Time-efficient:

  • Cost Savings: Building and maintaining your own warehouse can be prohibitively expensive. This includes costs related to infrastructure, utilities, security, and equipment. Outsourcing these responsibilities can be more cost-effective in the long run.
  • Reduced Labor Costs: Hiring, training, and managing staff for warehousing can be a significant expense. By utilizing a third-party warehousing solution, businesses can avoid these labor costs.
  • Scalability: As your business grows, so will your storage needs. Warehousing solutions often offer scalable space, allowing you to pay for what you use without the need for substantial upfront investments.

Widen Your Horizon:

  • Strategic Locations: Warehousing solutions with multiple locations enable businesses to store products closer to the end customer. This means faster delivery times, leading to happier customers.
  • International Markets: For businesses eyeing international markets, warehousing solutions in strategic international locations can assist in easier and faster shipping, reducing customs complexities.
  • Inventory Management: Warehousing solutions often come with integrated inventory management systems. This ensures products are stocked adequately, preventing overstocking or stockouts.

Focus on Your Core Business:

  • Operational Efficiency: Handling warehousing in-house can be a complex task, taking away focus from core business functions. By outsourcing, businesses can center their attention on product development, marketing, and customer relations.
  • Risk Management: Warehousing comes with its set of risks – theft, damage, regulatory issues, and labor disputes, to name a few. By using a professional warehousing solution, businesses can mitigate these risks.
  • Expertise Access: Warehousing solutions bring with them a wealth of experience and expertise. This includes best practices in storage, inventory management, and dispatching – ensuring operations are optimized for efficiency.

Enhanced Customer Satisfaction:

  • Faster Delivery Times: With products stored in strategic locations, shipping times are drastically reduced. In the age of instant gratification, faster deliveries can significantly boost customer satisfaction.
  • Reduced Errors: Professional warehousing solutions have tried-and-tested processes in place, leading to fewer order errors. This means fewer returns and exchanges, leading to better customer experiences.
  • Value-added Services: Many warehousing solutions offer additional services such as gift wrapping, personalized notes, and other customization options. Such services can enhance the unboxing experience for customers.

Technological Advancements:

  • Integration with E-commerce Platforms: Modern warehousing solutions often offer seamless integrations with popular e-commerce platforms. This ensures real-time updates on stock levels, order statuses, and more.
  • Data Analytics: Warehousing solutions can provide valuable insights into inventory trends, order patterns, and customer preferences, helping businesses make informed decisions.

A robust warehousing solution is not just about storage; it’s a comprehensive system that can significantly influence an e-commerce business’s efficiency, growth, and customer satisfaction.

Investing in the right warehousing partner can, therefore, be a game-changer for businesses aiming for long-term success.

Warehousing Solutions

How to Choose a Warehousing Solution?

Selecting the right warehousing solution is a key decision for e-commerce businesses, as it directly impacts operational efficiency, customer satisfaction, and the bottom line. Here’s a comprehensive guide to help you navigate this decision-making process:

  1. Location:
    • Proximity to Market: The warehouse should be strategically located close to your primary customer base to ensure faster deliveries.
    • Access to Transport Hubs: Warehouses near major roads, ports, or airports can significantly reduce transportation costs and time.
    • Customs and Regulations: If considering international markets, be aware of the customs regulations and tax implications in the warehouse’s country.
  2. Capacity:
    • Current and Future Needs: Ensure the warehouse can accommodate both your present inventory and projected growth.
    • Flexibility: The warehouse should offer varied storage options like pallets, shelves, and bins to cater to different product types and sizes.
    • Overflow Handling: Understand how the warehouse manages periods of overflow, especially during peak seasons.
  3. Technology:
    • Integration Capabilities: The warehouse management system should seamlessly integrate with your e-commerce platform for real-time updates.
    • Inventory Management: Advanced systems should provide real-time inventory visibility, order tracking, and analytics.
    • Security: Ensure they employ state-of-the-art security measures like CCTV surveillance, access controls, and fire safety systems.
  4. Service Quality:
    • Turnaround Times: Assess the speed of order processing and delivery.
    • Error Rates: A lower error rate in order processing indicates efficiency and accuracy.
    • Customer Service: Prompt and effective customer service is crucial for addressing concerns and issues.
    • Value-added Services: Some warehouses offer additional services like product kitting, repackaging, and labeling. Determine if these are beneficial for your operations.
  5. Cost:
    • Transparent Pricing: Ensure the pricing model is clear, with no hidden charges.
    • Scalability: Costs should be scalable based on your usage, allowing for flexibility as your business grows.
    • Additional Costs: Be aware of any extra charges for services like insurance, security, or technology integrations.
  6. Reputation:
    • References and Reviews: Look for reviews or seek references from existing clients to gauge the warehouse’s reliability and performance.
    • Operational History: Warehousing solutions with a long-standing operational history usually have tried-and-tested processes in place.
    • Certifications: Check if the warehouse has any industry certifications, indicating adherence to best practices.
  7. Contract Terms:
    • Length: Understand the duration of the contract and if there are any penalties for early termination.
    • Flexibility: The contract should offer some flexibility in terms of scaling up or down based on your needs.
    • Liabilities and Insurance: Clearly define liabilities in case of product damage or loss. Ensure the warehouse provides adequate insurance coverage.
  8. Environmental Responsibility:
    • Sustainability Practices: In today’s eco-conscious world, it’s beneficial to partner with warehouses that employ sustainable practices, such as energy-efficient operations or waste reduction initiatives.
    • Green Logistics: Some warehouses might offer eco-friendly packaging or transportation options, aligning with a brand’s sustainability goals.

To sum it up, here’s a table that encapsulates the essential factors to consider when selecting a warehousing solution:

LocationProximity to customers, transport hubs, and knowledge of local customs regulations.
CapacityAbility to handle current and future inventory, flexibility in storage options.
TechnologyIntegration with e-commerce platforms, real-time tracking, security measures.
Service QualitySpeed of delivery, error rates, customer service responsiveness, value-added services.
CostTransparent pricing, scalability of costs, additional charges.
ReputationClient reviews, operational history, industry certifications.
Contract TermsContract duration, flexibility, liabilities, and insurance coverage.
Environmental ResponsibilitySustainable practices, green logistics, eco-friendly packaging or transportation options.
warehousing solutions

Top Warehousing Solutions in Europe:

Here are some of the leading warehousing solutions tailored for e-commerce businesses in Europe:

  1. Fulfillment Europe:
    • About: With over two decades in the logistics arena, Fulfillment Europe has cemented its position as a top warehousing solution for online retailers spanning multiple industries.
    • Services: Comprehensive warehousing, pick & pack, shipping, returns management, customs clearance, COD processing, quality control, inventory management, IT integration, and dedicated customer service.
    • Advantages:
      • Expansive Network: Presence in Central and Eastern Europe, tapping into burgeoning markets.
      • COD Expertise: Mastery in Cash-on-Delivery, a preferred payment mode in many European nations.
      • Flexible Pricing: Scalable cost structure based on usage without any hidden charges.
      • Dedicated Support: Personalized account management and an adept customer service team.
    • Locations: 10 countries, including Czech Republic, Slovakia, Poland, and Germany.
  2. DHL Paket:
    • About: A subsidiary of the globally renowned DHL Group, DHL Paket boasts a vast footprint in Europe and is synonymous with trust and reliability in the logistics world.
    • Services: A wide array of services ranging from storage, pick & pack, shipping, returns management, COD processing, to quality control and IT integration.
    • Advantages:
      • Extensive Network: Thousands of service points ensuring prompt and efficient deliveries.
      • High Security: Stringent protocols ensuring order and shipment safety.
      • Competitive Pricing: Costing based on package parameters with potential volume-based discounts.
      • Digital Integration: Intuitive online platform and app for seamless management.
    • Locations: Predominantly Germany with a significant presence across Europe.
  3. GLS Italy:
    • About: Part of the expansive GLS Group, GLS Italy stands as a frontrunner in the Italian e-commerce logistics sector.
    • Services: Diverse warehousing solutions including pick & pack, shipping, returns management, and more.
    • Advantages:
      • Italian Stronghold: Dominant presence in Italy, a pivotal e-commerce hub in Europe.
      • Customizable Solutions: Adaptable offerings catering to specific business needs.
      • Transparent Pricing: Clarity in costs with insurance perks.
      • Real-time Technology: Advanced systems for real-time order and shipment tracking.
    • Locations: Italy, with extended outreach across Europe.
  4. Huboo:
    • About: Huboo is a contemporary warehousing solution with a focus on integrating with popular e-commerce platforms.
    • Services: Kitting & assembly, returns processing, subscription boxes.
    • Advantages:
      • Seamless Integration: Direct connectivity with leading e-commerce platforms.
      • Personalized Service: Dedicated account management ensuring streamlined operations.
      • European Reach: Warehousing facilities spread across key European locations.
    • Locations: UK, Germany, Spain, Netherlands.
  5. Shape Fulfilment:
    • About: Specializing in a range of fulfillment services, Shape Fulfilment ensures products are stored and shipped under optimal conditions.
    • Services: EDI and retail fulfillment, kitting and assembly, subscription boxes.
    • Advantages:
      • Secure Storage: Emphasis on long-term, secure storage.
      • Climate Control: Ensuring products, especially perishables, are stored under controlled conditions.
    • Locations: Netherlands, UK.
  6. Bezos.ai:
    • About: A global entity, Bezos.ai operates numerous fulfillment centers worldwide, emphasizing sustainable delivery methods.
    • Services: Pick and pack, next-day delivery, dedicated account management.
    • Advantages:
      • Global Presence: Over 50 fulfillment centers ensuring a broad market reach.
      • Green Deliveries: Emphasis on sustainable delivery options.
    • Locations: Over 50 locations worldwide.
  7. Hero Fulfillment & Warehousing:
    • About: Specializing in Amazon fulfillment services, Hero also offers European VAT and representation services.
    • Services: Quality checks, bulk storage, Amazon fulfillment services.
    • Advantages:
      • VAT Services: Assistance with European VAT nuances.
      • Real-time Tracking: Advanced systems for live inventory oversight.
    • Location: Belgium.
  8. JD Logistics:
    • About: JD Logistics boasts a global transportation network, aiding in both air and sea freight.
    • Services: International transportation, goods import, global fulfillment network services.
    • Advantages:
      • Bonded Warehouses: 32 bonded facilities ensuring secure storage.
      • Advanced Software: State-of-the-art warehousing and transportation management systems.
    • Locations: 32 global locations.
  9. OGOship LTD:
    • About: OGOship LTD emphasizes multi-location storage solutions, catering especially to businesses with diverse storage needs.
    • Services: Multi-location storage, multi-channel fulfillment services.
    • Advantages:
      • Multi-warehouse Specialization: Expertise in managing inventories across multiple warehouses.
      • Cold Storage: Offering specialized storage for perishables.
    • Locations: USA, UK, Germany, Estonia, Sweden.

Each of these warehousing solutions brings its unique strengths to the table. Depending on the specific needs of an e-commerce business – whether it’s multi-location storage, specialized services, or global reach – there’s a solution for every requirement.


For e-commerce ventures looking to optimize their workflow and amplify customer satisfaction, warehousing solutions are a game-changer. The right warehousing partner can significantly influence your e-commerce success.

In this guide, we’ve spotlighted some of Europe’s premier warehousing solutions, namely Fulfillment Europe, DHL Paket, and GLS Italy.

Capitalize these insights to make informed decisions and ensure your products seamlessly reach your customers across Europe.

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